In today’s health insurance environment, there is considerable value to both carriers and members to go beyond simply providing healthcare, but instead to offer a more comprehensive clinical and wellness partnership. However, consumers have historically been skeptical about health insurance carriers and may be reluctant to deepen their relationship with them.

Zeldis Research Health Practice Lead, Leanne Benvignati, shared in a free webinar about our recent qualitative research conducted with health insurance members (commercial and Medicare) where we explored if and how health insurance carriers can transition from the traditional role as a payer/gatekeeper to a clinical/wellness partner.

Due to popular demand, we will be offering this webinar again in the near future.

In this webinar we will share:

1. Members’ views of their health plan as a clinical/wellness partner versus a payer/gatekeeper, and their reactions to how health plans are connecting clinically
2. If health plans are a trusted resource for clinical/wellness information
3. If health plans can support providers with clinical information or reminders
4. What role health plans should play in social media by sharing clinical information, and what they need to know to have confidence in their health plan as a resource on clinical information
5. Digital adoption/use of health plan mobile apps for clinical/wellness information

Registration will open soon. We hope you’ll attend!

You can reach out to me (amy@zeldisresearch.com) to schedule a private webinar for you/your team.