The dollars spent on market research are valuable – we all want to do everything possible to use those dollars to effectively make decisions that drive the business forward.

Learn about some techniques we have used with clients, both before and after the research execution, to elevate the effort, optimize stakeholder engagement and buy-in and make sure the research is activated after completion. In this webWe will share specific examples of how we:

• Use internal audits within the client organization to understand the current state, highlight issues and concerns, identify hypotheses and fully vet and uncover key topics for the research.
• Use crowdsourcing to gather feedback from a wide range of stakeholders before executing the research.
• Use illumination techniques on the back end by exposing stakeholders to live discussions or meetings with exemplar respondents to bring the research to life.
• Use ideation and design-thinking principles on the back end to convert the findings into actionable offerings and concepts.

Key takeaways:

1. Share techniques on the front-end to make sure you have stakeholder buy-in and engagement.
2. Understand the importance of involving stakeholders before, during, and after the research to keep them engaged and make sure there are no surprises.
3. Share approaches on the back-end to make sure the research findings are disseminated, absorbed, and activated.