Jacob Ratner
Senior Research Director
Jacob has been a market research professional since 2002 and joined Zeldis Research Associates in 2022. As a Zeldis Senior Research Director, Jacob designs and manages both quantitative and qualitative research studies. His areas of strategic research expertise include brand equity tracking, product & service innovation, advertising & messaging, and assortment optimization. Jacob is well versed in all aspects of survey research, from design to field management, through analysis, reporting and presenting key findings. His qualitative experience includes moderating live and virtual interviews, in-home ethnographic studies, and in-context shopper research.
Over his career, Jacob has performed consumer and B2B research in industries as diverse as healthcare, financial services, consumer packaged goods, and hospitality. He has an MBA from Rice University, is a RIVA-certified moderator, and recently completed a graduate certificate course in advanced data analytics from SMU.