member engagement research – Zeldis Research Associates

member engagement, member segmentation research

Using Segmentation to Increase Engagement: A Case Study

February 22, 2017May 18, 2017George Batesassociations, consumer products, customer journey, health insurance, home page, news, pharmaceutical

Whether members of a health plan, association, or users of P&C products, in 2016 clients in all sectors identified deepened customer engagement as one of their biggest needs.