Optimizing Your Research Impact

Zeldis is happy to launch our series of Zeldis Buzz Podcasts. The first in the series is a discussion between Amy Rey, Managing Director, and Zeldis colleagues, Kristina Witzling and Kathrin Schumacher, our P&C and Insurance and Investments Practice Leads, respectively. We discuss the importance of optimizing your research using techniques that lead to stakeholder investment and buy-in on the front end and effective research activation on the back end.

Kristina, Kathrin, and Amy discuss some examples of how we’ve worked with our clients do to this to make sure research dollars are being leveraged in the most impactful way possible.

Please take a moment to look at our recommendations using the links below.