We all know that using panel samples isn’t ideal; panels have limits in terms of respondent validation, quality, and representation. But we live in the real world, where panel is still “king” and often the most realistic and cost-effective way to field an online survey.

So if you need to use a panel to field your sample, here are some steps you can take to optimize the quality and validity of your survey results.

Read or download our new whitepaper HERE.