Zeldis Research is pleased to welcome Jeff Mann to the Zeldis team as Senior Research Director.

Jeff is an industry veteran with more than 20 years of senior positions in the pharmaceutical, insurance and healthcare industries. In addition to his pharma market research experience, he has deep experience working with medical supply firms and their customers in hospitals and long-term care, as well as with insurers in group and individual health, life and disability lines.

Jeff joins Zeldis following 15 years at MSP Analytics, and previously, at Response Analysis (now GfK) and LOMA/LIMRA, the trade association for market research in the insurance and financial services industries.

He brings expertise across a broad range of strategic research objectives, including new product opportunity assessment, concept development, segmentation, targeting, message testing, positioning, and tracking research. Like all Zeldis Research associates, Jeff is adept at optimally leveraging qualitative, quantitative and integrated quant/qual research methodologies where appropriate, including insight development from multivariate modeling and predictive analytics.

“Clients today are looking for market research firms like Zeldis who can think more broadly and see the pros and cons of the available approaches, rather than the traditional approach of dividing qual and quant capabilities into silos” said Jeff. “I was attracted to Zeldis by their ability to consider all relevant paths and integrate them appropriately, as well as the very high standards they maintain for themselves and their clients.”

“We’re excited to have Jeff join us with his depth and breadth of experience, and his skills at embracing all relevant methods necessary for client success,” said Zeldis Partner Doris Kaiser. “His industry background and research standards are a great fit for us.”