Equitable Women, Money, and Relationships Research

Zeldis was incredibly privileged to partner with Equitable for a two-phase research study that explored how women engage with money and how that differs and evolves based on their relationship status.

We collected quantitative data from 1702 respondents (1002 gen pop* women, 200 additional divorced and widowed women, and 500 men as a comparison group) and explored topics such as financial needs and behaviors, confidence and stress around managing finances, decision-making, and impact of professional financial advice.

Please take a moment to look at the findings of this important research using the links below.

Equitable Women, Money, and Relationships Research

Equitable Women, Money, and Relationships Research

Zeldis was incredibly privileged to partner with Equitable for a two-phase research study that explored how women engage with money and how that differs and evolves based on their relationship status.

Overview of Research

Full White Paper