The need for cyber liability insurance is greater now than ever, and small business owners (SBOs) are particularly vulnerable.

While small business owners are increasingly aware of their risk, insurance carriers need to provide support and resources in an accessible way. Zeldis spoke with SBOs across a range of industries to understand this ever-changing landscape and identify key needs.

Through in-depth interviews, we uncover:

• How SBOs think about cyber security and cyber threats, and their awareness of potential vulnerabilities
• How SBOs’ attitudes toward cyber threats have changed over the past few years
• What steps SBOs are taking to protect themselves from cyber threats, and how their business insurance agents/brokers provide advice and support
• How agents/brokers talk to SBOs about cyber liability, and purchase triggers and key barriers to purchasing cyber liability insurance
• How SBOs and their agents/brokers select a cyber insurance carrier, and how these carriers can better meet small business owners’ needs

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Reach out to Kristina Witzling (kristina@zeldisresearch.com) with any questions or input and/or to schedule a private webinar for you and your team.