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Category: international

Pre-Testing: Punching Above Its Weight – A New Research Brief

October 3, 2017October 3, 2017George Batesassociations, consumer products, customer journey, digital media, education, financial, health insurance, home page, insurance, international, learning, millennials, moms, news, pharmaceutical

Jeff Mann, Zeldis Research Senior Research Director, makes a strong case for the value of pre-testing in a new video and research brief.

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