Zeldis is excited to announce our next thought leadership study! We will be conducting qualitative research around how health insurance carriers can transition from the traditional role as a payer/gatekeeper to a clinical/wellness partner.
Using in-depth interviews with consumers, Zeldis will explore:
- Members’ views of their health plan as a clinical/wellness partner versus a payer/gatekeeper, and their reactions to how health plans are connecting clinically
- If health plans are a trusted resource for clinical/wellness information
- If health plans can support providers with clinical information or reminders
- What role health plans should play in social media by sharing clinical information, and what they need to know to have confidence in their health plan as a resource on clinical information
- Digital adoption/use of health plan mobile apps for clinical/wellness information
We will be sharing our findings via a free webinar to be held in early September, so please keep your eyes peeled for the invitation!
Reach out to Leanne Benvignati (leanne@zeldisresearch.com) with any questions or input and/or to schedule a private webinar for you and your team.