home update – Zeldis Research Associates

Zeldis employs a variety of both innovative and traditional methods to get the precise results you need, including integrated qualitative and quantitative methods, conducted by a single, dedicated research team.

Unlike most other research firms with separate qual/quant teams, this integrated approach uniquely enables us to plan for the best blend and timing of methodologies, then build upon the findings as they emerge to tell one unified story with the highest-level insights possible.

Webinar: Why Rent When You Can Own: Exploring the wide range of online community options.July 25, 2024Online communities have become more and more popular in an environment where panel data quality can be a challenge. A full and robust online community, while offering many advantages, can also be a significant investment. In this webinar, Zeldis senior researchers will discuss the range of communityRead More

Zeldis Summer 2024 Buzz: News For Market ResearchersJuly 23, 2024Check out our most recent edition of the Zeldis Buzz Newsletter, published and sent to our Zeldis Research newsletter mailing list in Summer 2024. Read the Summer 2024 Newsletter HERE. Among the topics in the Buzz: Mark Your Calendars for Our Upcoming Webinar: Why Rent When You Can Own? Exploring thRead More

Podcast Vol. 3: Current Trends in Market ResearchJune 20, 2024In the newest Zeldis Buzz podcast, Amy Rey, Managing Director at Zeldis Research talks about recent trends she’s seen in the market research industry over the last year through the work she’s done with clients and from conferences and events she’s attended. Amy talks about AI, dataRead More

Webinar – Are YouTube and TikTok the New Financial Advisors?: How consumers use social media for financial education and advice.April 25, 2024Social media is well-established as a powerful platform for connecting people, sharing ideas, and learning how to do just about anything. It is also where consumers can find a mountain of information on serious topics related to finances. In fact, a recent study conducted by Forbes found that almostRead More