If you’ve tried to work with large companies that market themselves as international, simply because they have offices abroad, you may have discovered that offices abroad do not necessarily equate to effectively conducting research abroad.

Conducting international research is not about homogenizing across markets, but is about embracing local culture and customizing to align with their customs in order to yield accurate, credible results.

The Value of Consistency

Most importantly, Zeldis Research brings consistency to your international research endeavor. Consistency leads to top quality research, best practices in research processes, efficiency, speed, improved comparability of results, deep insight, and greater ease of understanding and disseminating information. The areas in which we deliver consistency across all countries include:

• Training and briefing
• Research designs, scales, questionnaires, translations, field protocols, code lists
• Data file formats and data processing rules
• Databases and analytic tools
• Analytic techniques and guidelines for applying them
• Normalization and benchmarking to improve comparability of scores
• Setting action standards and decision rules
• Weighting
• Reporting

The Benefit of Coverage

Coverage is more than being in a country. Zeldis partners are meticulously monitored to assure that work is executed accurately and on time. We believe in identifying and working with partners who are:

• Not just present in a country but understand that culture matters
• Skilled to meet your objectives
• Proficient in the chosen methodology
• Able to add value

The global reach to make gathering information possible; the expertise to turn worldwide information into insight.