Zeldis Senior Research Director Kathrin Schumacher brought some lessons to campus recently with her talk on “An Intro to Qualitative Research.”  As a guest lecturer at the College of New Jersey, she enjoyed helping juniors and seniors understand qualitative research, how it contrasts with quant, and techniques such as focus groups.

See highlights of her lecture HERE.

Kathrin is one of our newest senior staff members – take a few minutes to get to know her in THIS VIDEO.