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Zeldis is a thought-leading market research firm helping to shape the future of our industry. We are woman-owned, operated and controlled, and certified by the Women’s Business Enterprise National Council.
New Webinar: Creating Value Between Financial Providers and Financial ProfessionalsOctober 28, 2026Financial Professionals (FPs) are increasingly looking for value-add services from the financial services companies they work with, including help with practice management and research and thought leadership. Zeldis Research is conducting a series of qualitative interviews with FPs on the topic of vRead More
Webinar: Creating Value Between Business Decision-Makers and P&C CarriersOctober 16, 2026In commercial P&C insurance, price often dominates the conversation, but it’s not the end of the story. How can insurance carriers go beyond the bottom line to truly strengthen the client/carrier relationship? Zeldis Research conducted qualitative interviews with small to mid-size business decRead More
Webinar: Take 2: AI Moderating Deep DiveSeptember 15, 2026In late 2025/early 2026, we shared the results of a pilot study Zeldis conducted around AI moderating. We tried it again with a new platform and a new objective: journey mapping. Like before, we followed up the AI-moderated interviews with human-moderated discussions, with a focus on the respondent Read More
Webinar: Strategies for Sourcing Challenging B2B AudiencesJuly 10, 2026In a live webinar on July 7, we discussed strategies for sourcing challenging B2B audiences. There are some B2B audiences that are relatively easy to source for research from a variety of credible partners—SBOs, HCPs, etc. Then there are those that seem impossible to find, i.e., from much smaller Read More